Lone Pine’s Commitment

Sustainable Consumerism

We wanted to emphasize our corporate responsibility from the start.

Often times, corporate responsibility is prioritized once a company matures, proves itself, and has the resources to commit. Lone Pine wanted to focus on sustainability, accountability, and transparency from the start and while we grow. This is what we felt like we owed to our outdoor community. Whether it’s planting a tree for every order, keeping gear in circulation, our custom ski poles with grips and baskets made out of recycled plastic, our eco-friendly refill station for in-house cleaning products or our eco-safe ski wax, we are dedicated to lessening the impact on the environment but still empowering people to get outside and enjoy the things they love.

The outdoors is where we spend all of our free time.

And like so many outdoor enthusiasts, we’ve been stressing out about climate change for a long time. At a certain point, when we were feeling particularly frustrated with the current state of affairs, we began to recognize that we were part of the problem. Caring about climate change wasn’t enough. Donating to organizations that fight climate change was important but still not enough. We needed to DO something, to act, as a company.

So, we started to research what a small start-up company like ours (which hadn’t even begun to operate yet) could do. Through our research, we learned that planting trees is a part of a climate change solution. Trees have tremendous environmental benefits beyond the fact that they remove CO2 from the environment and clean the air we breath. Planting trees supports biodiversity. Planting trees provides jobs. Planting trees provides integral food and resources to both humans and animals. We learned that climate change is a human rights issue. It’s a social justice issue. And so, we settled on committing to plant a tree for every order purchased from our company. Small Acts – Big Impact.

We have partnered with One Tree Planted, a non-profit organization that plants trees where they are needed most. While they focus on global reforestation, they also give us the option to choose where we plant. For this upcoming month, we are choosing to assist in the recovery of the devastating forest fires in California, Oregon, and Washington.

Lone Pine Gear Exchange offers the outdoor community a place to buy, sell, and repair their gear. The shop also includes a coffee shop, plastic-free refill station, and gathering space for outdoor-focused events.